Facebook Tutor: Facebook Advertising Guidelines

Facebook Advertising Guidelines: Making use of Facebook to engage with your Audience can be very effective. Nonetheless in some cases a post or page may need a little extra push to reach brand-new customers. Marketing on Facebook can be a basic cost effective means of doing this.

Follow this step by step overview of begin with advertising on Facebook, and you must have your ad up on Facebook quickly.

Facebook Advertising Guidelines
Action 1: Marketing goal

When logged in, you will certainly be asked by Facebook, what it is you are trying to achieve with advertising. Selections are comfortably split in between recognition, consideration, and also conversion.

Choose whichever relates to you. For this guide we will certainly pick 'Send people to your site'. When selected, choose a name for your project and continue.

Action 2: Audience targeting

Next off, you will be provided the options to limit your Audience to target your ads more effectively. You could choose a custom-made name for this targeting if you wish to re-use your Audience selection in one more campaign. Select the location, age group, sex, and language of the individuals you want to target. If this is your very first advertisement, you might leave every one of these alternatives untouched, run your ad, and see what kind of individuals react best to it.

Step 3: Placements

When you have the Audience targeted, you can pick where your advertisement is presented. Relying on the kind of project you have selected, Facebook might recommend that it immediately picks where to put the ads. If you know where your advertisement might perform better pick 'Edit Placements', as well as pick the locations you would certainly like your advertisement to appear.

Step 4: Budget & Schedule

Currently you need to be at the Budget & Schedule alternatives. Here you can pick how much you would like to invest in your advertisement per day, or you could define a total Budget if you pick a start and end day for your advertisement. Depending on your ad purpose, you could select when you get charged by Facebook. In this overview, the ad we are running is for clicks to an internet site, therefore Facebook will recommend getting billed by 'Web link Clicks' is the best option. You can likewise establish a proposal quantity for each click or permit Facebook to immediately bid for you to assure a better cost for you. Depending upon your purpose you might additionally select the moment of day your advertisement will show, e.g if your advertisement is for a lunchtime offer for a dining establishment, advertising prior to lunch would certainly be far better compared to possibly advertising throughout the day.

Tip 5: Review reach

After you have chosen your Audience, placement, Budget and also routine, Facebook will provide you an estimate of the number of individuals your advertisement can potentially get to with your chosen choices. Review this making sure you more than happy with your selection.

Action 6: Ad Style

Several choices are now available when creating an ad on Facebook. A fundamental solitary image ad will be readily available by default, however if you have much more pictures you can decide to have a slide carousel, or a slide show. If you have a video, you might utilize this as your advertisement also. Make use of the form to select your advertisement type, as well as continue to submit any type of pictures or video clip you need for the ad. If you are utilizing images, see to it they are high quality.

Step 7: Linking a web page

Any kind of advertisement you run on Facebook will certainly be presented under the name of your Facebook page. Your pages should be readily available in a dropdown selection box, pick the page to which the advertisement relates. As Instagram is likewise a part of Facebook now, your advertisement will be shown there a swell, the Instagram account related to your Facebook page will made use of to advertise your advertisements there. If you do not have an Instagram account attached to your Facebook page, you could add an account, or optionally you can remove your ad from appearing on Instagram. Likewise if your campaign objective is website clicks, you will certainly be requested the url of your web site, or a specific pge you wish to point customers to. Together with this, get in a heading for your ad for e.g 'See my awesome website for good deals'.

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Step 8: Confirmation

Lastly, Facebook will present you with exactly how your ad will certainly look along with all the alternatives you have actually picked. If you more than happy with every one of this click 'Location order' as well as you're advertisement will be sent for evaluation. As long as your advertisement does not breach any type of Facebook guidelines, it ought to show up to users within a couple of hours.

Facebook Advertising Guidelines and Policies for Retailers:
As an advertiser, it’s important you’re familiar with Facebook advertising guidelines—not only to ensure your ads are approved but also to prevent wasting valuable time, energy and resources on promotions that just won’t cut it.

While it’s easy to think “as long as I don’t post NSFW content, I’m all-clear,” the truth is, Facebook advertising policies reach much further than that.

Sure, they cover clearly inappropriate content and imagery, but they also stipulate how certain brand assets can be used, how you can target users with your ads, and what you can do with the information you gather from ads.

Want to make sure you’re not wasting resources on policy-violating ads? Here’s a quick primer to fill you in.
How Ads Are Reviewed

Before any ad is showed to Facebook users, it gets reviewed in light of Facebook advertising guidelines.

The Facebook review team looks at everything from the ad’s graphics, text, overall content, targeting, positioning and more, and if everything’s up to snuff, you’ll get a notification telling you your ad’s been approved.

The process usually takes no more than 24 hours.
Prohibited & Restricted Content

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There are several types of content that are either prohibited or restricted in Facebook advertising.

According to Facebook content guidelines, these include anything that:
Violates the site’s Community Standards (read them here)
Promotes illegal products or services
Discriminates based on race, ethnicity, color, origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition
Promotes the sale or use of tobacco, drugs, unsafe supplements, weapons, ammo, explosives, spyware/malware, surveillance equipment, payday loans, counterfeit documents or adult products/services
Includes nudity, depictions of explicit behavior or suggestive activities
Infringes on third-party rights
Could be considered shocking, sensational, disrespectful, controversial or excessively violent
Asserts or implies personal attributes
Contains false, deceptive or misleading claims
Directs users to a non-functional landing page
Includes profanity, bad grammar or poor punctuation
Promotes multilevel marketing schemes, counterfeit documents, unlikely before-and-after images or penny auctions

There are also specific Facebook content guidelines restricting how content related to alcohol, dating, gambling, online pharmacies, supplements, subscription services, financial services, branded content and student loans can be promoted. See the full outline of restrictions here.
Ad-specific Restrictions

In addition to the content that’s outright restricted or prohibited, there are also Facebook creative guidelines for specific types of ads and how those ads are positioned and targeted.
Video Ads – Video ads can’t be overly disruptive, and if they contain mature content, must be targeted at only users 18 and older. Excessive drug/alcohol use, adult content, profanity and violence is not allowed.
Targeting in ads – Facebook targeting guidelines say the site’s drilled-down audience options can’t be used to discriminate against users, harass them, provoke them or disparage them. Custom audience targeting must adhere to Facebook’s terms of use.
Ad positioning – Ad content (including text, graphics, images, etc.) must be relevant to the product or service being offered. It also must clearly and accurately represent the company or product being advertised, and it should match the ad’s corresponding landing page—which must be functional while the ad is live.
Text on ad images – Facebook recommends that text take up no more than 20 percent of an ad’s image. If it takes up more, Facebook reserves the right to limit how many users (if any) see the ad in their feeds.
Lead ads – Lead generation forms can’t ask users for account numbers, their criminal history, financial details, government issued ID numbers, health or insurance information, political affiliation, race, ethnicity, religion, sexual orientation, union membership or usernames/passwords.

Finally, there are restrictions on how you can use the data collected from Facebook ads. It can’t be used for outside advertising efforts like retargeting, uploaded to any ad network, ad exchange or data broker, or given to someone not acting on your behalf.

You also can’t state or even imply that Facebook in any way endorsed your service, product or advertisement.
What to Do if Your Content is Disapproved

The easiest thing to do if your ad doesn’t get approved? Edit it.

You should receive an email (to the address associated with your advertising account) that explains why your ad was disapproved—or how it violated Facebook advertising policies. Use this information to edit your ad and then resubmit it for review.

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